Tuesday, 20 May 2014

Some notes on the flashlight technique

Why don't you use the flashlights more often? We try them on almost every case, they very rarely work. It makes it much more compelling though when they do. Can you use one flashlight? We always use at least THREE. We use the first few minutes guiding the entity on how to use them, then if they are responsive, we assign different flashlights as 'yes' or 'no' or 'I don't know/don't understand' In earlier episodes we used single flashlights, but over the years we have tweaked our methods. Can the flashlight turn on and off without it being...

Wednesday, 14 May 2014

Effectiveness of Personalized Notepad and Pens in Marketing

Stationery items are one of the excellent ways to leave client with tangible and branded communication tool to remember you. Without pens and other promotional items, you are missing business opportunities as a result of not passing your credentials to the potential customers. Custom stationary gifts ensure that a brand reaches new fans and new audiences with optimum visibility. Promotional stationery is perfect for advertising as a corporate...