Why giveaways and promo items must be part of your ad strategy

Anyone who's ever run a business knows it pays to advertise, but in the information age, what is the best way to ensure that your name and brand message cut through the clutter?

Over the years, the options for paid advertising have expanded greatly as new technologies evolved. Printing led to newspapers and magazine ads, the popularity of cars led to billboards, broadcast advances brought radio and television ads, fax machines brought fax blasts and the web brought internet and email ads, and, of course, that whole social media thing. The impact of any marketing method depends on how often an ad or brand message is seen or heard and how much attention the target audience is paying.

One of the most powerful methods of advertising is promotional products. According to a study by the Promotional Products Association International (PPAI), promotional products greatly improve the chances that recipients will remember your brand name and message. Also, 83% of consumers like receiving promotional products.

Beyond that the cost, per view, of a cap, shirt, pen or other promotional product is significantly lower than other forms of advertising because many branded items are in use -- continuing to market for you -- six months or more.

PPAI also released a great video that highlights the power of promotional products compared to other popular advertising mediums:

More advantages of advertising with promotional products:

• Flexible
• Tangible and long lasting
• Impact is easily measured
• High perceived value
• Complements target marketing
• Complements other advertising media

Big or small organizations benefit from promotional product use. Whether the items are given away or sold, the customer is reminded of your brand with each use of the promotional product. These items also make an impact on everyone else who sees the product in use.

One of the keys to promotional product marketing effectiveness is knowing the audience and integrating the program with other advertising efforts. Simply buying a few items doesn’t maximize your spending. A trusted promotional products company can provide easy solutions to make your promotional dollars go further.

For more information about the value of promotional products, read our Smart Paper "Money well spent: How promotional products generate returns."

Source :

http://www.yourbrandpartner.com/promo-insights/why-giveaways-and-promo-items-must-be-part-your-ad-strategy

Read More

Why Personalization of Products is Key to Success?

Nowadays, it is not unusual for young professionals to have several career options before they turn 30. But for being a marketer, you need to take clue and follow them.

Now, the majority of high positioned marketers agreed that their role were changed within the next few years. But few experts know that to take risks and deal with it. They believe that for the bright future of marketing efforts, personalization rank top of the all things.

In other word, we only need marketing makeover, but take more risks; you can add creativity into your product personalization efforts. It will be the key to your success.

As a marketer, I believe the potential of today’s technology can help to achieve personalization in term of offline or online. Until we start taking risks and research on what we believe is actually possible or not, we will never get to our much needed reinvention.

Well, it is crucial in the era of the social web and economical system for marketers to make sure that they experience personalization offline, as well as they are always grounded with data. It’s very true that in marketing and advertising, businesses often place equal importance to online personalized products as well as offline to meet customer’s expectation and provide the same services across the marketing channels.

Its vast range of product can be personalized online as well as offline. Online shopping services are offer curate selection of products to purchase. But in the corporate world, customers are increasingly demanding more personalized products and services.

Personalized marketing becomes more prevalent and it’s about to starting a new era. Customers are excited with ads and classifieds. For example, the company offers personalized flashlights. People may find it quite interesting, but why? Personalization makes it more interesting. By infusing a personal touch as well as touch of technology into your marketing strategies, you can create the new trend.

To experience great product personalization, visit Dynamite Promo. We offer best personalized products and personalization services. To get more info, call us at (866) 788-5765 today.

Read More

Do Promotional Products Generate Response?

Consumer Reaction: Do Promotional Products Generate Response?

 

Check this Video for an Answer.

 

Source : https://www.youtube.com/watch?v=YeSCIe0rDLo&list=TLaPgPkNZkHc69spv13gfBd1BUxzgxIUIg

 

Read More

Choosing the Right Product for a Social Giveaway/Contest/Sweepstakes

Everyone loves free stuff. And for brands, giveaways are an easy and inexpensive way to get their name and product into the hands of loyal or new fans. With the right combination of item selection, quality and design, a promotional item can have a huge impact in promoting a brand. Sweepstakes are fun ways for a brand to connect with its fan base, but often the hardest part is choosing the right promotional products to giveaway. Here are some tips you should keep in mind the next you are hosting a promotion, but are unsure about what to give.

Budget

You don’t want to break your bank giving an item away. Instead, you should be thinking about how giving something away for free can work for you. That is why choosing the right product is crucial, but there is no need to stress out about it. No one is going to turn away free stuff. But if you want to make the giveaway work for you, just remember that cheap looking gifts will negatively reflect on your brand and company’s image. No one is going to go through the effort of participating in a sweepstakes for a pen or a sticker. Offering a prize that feels “cheap” will surely turn people off. You need to get people excited and by doing this you need to give away a product that is enticing and stylish. The higher quality the product is, the more desirable it becomes. But not so big that your company could actually suffer by giving such a product away.

You don’t always have to give away a product. If your company offers a service, offer people that. For example offer free memberships, shopping sprees, gifts cards, virtually anything that is related to your brand that will get them in the door. It’s time to think outside the box of company pens and calendars. However if the prize is below $50 you should always consider having multiple winners to increase the attractiveness of the promotion.

The most common misconception is to immediately give away an iPad. Surely that’ll generate a lot of interest. But what is actually wrong with giving away an iPad for your sweepstakes? It has nothing to do with your brand (unless you’re Apple of course). The people you will get entering your contest will do it solely for the iPad and have no idea what your brand or company does at the end of the day. Some might actually perceive your promotion as spam, because an iPad is too good of a prize to giveaway, and ignore it altogether. Don’t giveaway an iPad, you’ll just be hurting yourself in the long run.

Target Audience

It’s important to know who you target audience is. Do you want to reward your already loyal fans or do you want to reach out to new customers? Know who you want to give to and know what they would want. You want your prize to align properly with your target audience. When choosing the right prize, you want it to be a mix of something that is relevant to your business and something that your customers really want. You can never go wrong with a limited edition version of a product or an item that has not been released yet. Just make sure that prize appeals to everyone in your target audience and that it is wide-reaching.

Be Unique

Choose a promotional product that is creative and unique. Something that is not commonly given away and generates excitement amongst social users. The more unique the product, the more likely it will better remind clients and fans of your services. When in doubt, just remember the cool factor. How do you make your product stand out? Simply put: it’s coolness. Coolness is simple and unique. It’s something your audience will want and appreciate, while still subtly reminding them of what your brand does.

Follow these guidelines and you’ll have scores of potential customers lining up to participate in your promotion!

Author: Ruben Dua

Source : http://www.spreeify.com/choosing-the-right-product-for-a-social-giveawaycontestsweepstakes/

Read More

Choosing the Right Promotional Products

Whether it is a small business or large corporations, the choice of bulk promotional items are very important. If a wrong choice is made, the intended marketing campaign usually fails, resulting in the loss of a lot of hard earned dollars on merchandise as well as reputation. There are a few things to keep in mind when choosing the right product. One of the main reasons that people are given corporate logo gifts for business is to remind them of a particular brand and its message. Useful products like computer related items, writing instruments and health and safety products are at the top of the list.

Some of the questions a company should consider when they are considering a marketing campaign are with :

Bulk Promotional Items and Corporate Logo Gifts :-

Budget: Many companies are reluctant to discuss their budget as they may be under the impression that the marketing company is trying to sell the highest priced items they have. Not all companies do that – they want to help their clients maximize their purchases and get the items they want. Based on the budget, they can recommend a range of products.

Target Audience: When working with a new company, marketers like to know the customer base so that appropriate items can be picked. This really helps to make marketing campaigns very effective. For instance, while many older people are trying their best to use technology and educate themselves, companies cannot hand out pen drives and other paraphernalia, as they may not be able to use them effectively.

Goal of the campaign: If the goal is to raise brand awareness, introduce or a new product or company, service or overall sales, etc. choosing the right promotional item can do wonders to make a company.

When is the project due to be launched? Some promotional items can be produced at a leisurely pace and others are required immediately. Getting all the relevant information about a project will help companies to ensure that promotional items reach their destination in a timely manner.

What other advertising methods are being employed? All advertising tools should be used in a coordinated manner so that promotional items, on-line marketing, print and TV ads as well as billboards are released at the same time for maximum effect.

These are a few questions, which have to be considered so that decisions can be made at leisure. Promotional campaigns can be done at any time – there are quite a few merchandise companies with on-line catalogues. Checking out catalogues and checking out terms and conditions is the first step before choosing one to buy merchandise.

Read Our Related Articles on :-  EzineArticles

http://ezinearticles.com/?Promotion-of-the-Brand-Via-Gifts-Accompanying-Company-Logos&id=8440441

http://ezinearticles.com/?How-Promotional-Items-Help-Businesses!&id=8448106

http://ezinearticles.com/?Types-of-Promotional-Items-You-Can-Easily-Find-Online&id=8448169

Read More

Buying In Bulk – Gifts for the Masses

We all love receiving gifts especially if gifted to us on special days such as birthdays, weddings, graduations and many other occasions. The best present I have ever received was a personalized name plate that I got from my parents the day I bought my house. Personalized gifts are special in every way and when selecting an item for a loved one you must always consider the emotions attached to the item on hand. This year the most popular gift item for father's day where Personalized Pocket knives which are unique in their own way.

Many online companies can personalize these tiny items for you at reasonable rates usually depending on the number of words used. Many will also give you the option on the type of material you prefer using and the variety of attachments that you can have. Of course the more the attachments the higher the price. Pocket knives make good collector’s items and are easily available online and in stores. Corporate companies can impress their clients easily by gifting these unique and stylish items but since they have to give to the masses they must think of buying Bulk Promotional Items such as watches, wrist bands, duffle bags, pens and many other gifts that are unique in their own way.

When participating in trade shows or in support of an ongoing campaign you need to consider the costs involved and hence the best option is to buy an item in bulk. This way you get a good price on the item itself and on the printing; for when you wish to imprint your company's name and logo on the gift. Remember that bulk buying will save you time and will prevent any expenses incurred due to increase in price.

Read More