US Promotional Product Sales Up 4.4% Last Year

July 12, 2013 by MarketingCharts staff

US promotional products industry revenues increased by 4.4% to $18.5 billion last year, per a new report [pdf] from Promotional Products Association International (PPAI). That marked the 3rd consecutive year of growth, as sales volume surpassed levels from 2008. Total online sales of promotional products continued to increase, growing by more than 20% to exceed $3.7 billion, or roughly 20% of total sales.

Comparing that $18.5 billion in sales to some mass media ad revenues in the US: it’s larger than radio ($16.1 billion) last year, though trails newspapers ($22.8 billion), judging by recent market size estimates released by PwC.

Returning to the PPAI study, an examination of 2012 sales by product category reveals that the biggest sellers were:

• Wearables (such as T-shirts, golf shirts, caps, jackets), at 28.9% share of total product sales;
• Bags (8.7%); 
• Writing instruments (8.6%); and 
• Drinkware (7.1%).

It seems as though distributors are largely getting the mix right, as wearables and writing instruments are the most commonly recalled promotional product categories by consumers, according to an earlier study by PPAI.

Other Findings:

The breakdown of sales by program category shows business gifts as the top single category (10.8% of sales), followed by brand awareness (8.8%) and trade shows (8.1%).

Larger distributors (more than $2.5 million) saw their sales volume grow by 7.8% last year.

About the Data: Approximately 25,000 promotional products distributors companies are surveyed by researchers at Relevant Insights, LLC, the University of Nevada and Glenrich Business Studies. A point estimate (mean) is derived and multiplied by the number of small distributor companies (22,105). To prevent distortion, a census of the larger distributor companies is conducted and the sum of their sales is added to the sales volume of the smaller distributor companies to arrive at the sales estimate for the entire industry.

Source : http://www.marketingcharts.com/wp/traditional/us-promotional-product-sales-up-4-4-last-year-34944/

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Personalized Notepads and Pens, Perfect Combo for Marketing

Personalized Pens

Marketing one of the most important things you can do for your brand. Without marketing, it can be extremely difficult to gain ultimate success you dreamed for.

But the downside is, people think marketing is very cost effective firm that cost too much for them. Thus, they try to keep away from investing in it. But the fact is, marketing is not that much expensive. All they have to do is, make proper research on the some promotional tactics and find the best cost efficient way of marketing.

My marketing sense says that promotional products are such effective way of marketing. Promoting your business with branded personalized notepads and personalized pens is one of the best ways to present your company among your potential customers.

I am sure, everyone have used pens and notepads branded with company’s name and logo during their life time; either at office or home. Hence, using items such as pens and notepads are excellent way to get your information out there. In fact, they are very useful in everyday situation for those who work in corporate world.

This idea isn’t just get attention of your customers and clients but reinforce your brand and constantly promote it to them. They can be easily passed out in the market. And eventually, small object often left behind, only the thing is it can be found by someone.

Personalized notepads and pens come with minimum budget. So rather then spending any your money on any fruitless product, invest in promotional items like pens and notepads; they can truly help you to boost your business.

DynamitePromo has been working for product promotion and giveaways like personalized notepads and personalized pens from many years. We have helped many businesses to find the right product for their business.

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Effectiveness of Personalized Notepad and Pens in Marketing

Stationery items are one of the excellent ways to leave client with tangible and branded communication tool to remember you. Without pens and other promotional items, you are missing business opportunities as a result of not passing your credentials to the potential customers.

Custom stationary gifts ensure that a brand reaches new fans and new audiences with optimum visibility.

Promotional stationery is perfect for advertising as a corporate gift. But, choosing the right product is one of the important decision companies can make. DynamitePromo have stationary items with customized company logo and name along with company message. We offer products such as,

Personalized Notepads 

It is one of the effective ways to present your brand in front of potential and prospective customers. Working like miniature billboard, Personalized Notepads help customers to keep your business on top of mind for long lasting period.

Not only personalized, customized notepads are too economical to produce. Adding a logo, photo or artwork creates a quality impression and effectively spread the message you wish to convey. Additionally, notepads are durable and easy to distribute. Well suited for business meetings and trade show giveaways to hand out the prospective customers and clients.

Personalized Pens 

When we think to affordable way to promote business, individual automatically thinks about the promotional pen. Pens are used by the companies across the world as a promotional marketing tool with customizing company name and logo.

Pens are ideal and inexpensive way to keep your money working continuously. People use pens and simply ingrained in daily routine. By giving personalized pens to your customer, you are building your brand in their mind. Their extended uses, usefulness, high mobility and demand make them ideal to promote your brand.

Don’t overlook an opportunity to grab attention of the crowd using personalized notepads and pens in your business marketing efforts. DynamitePromo will make you utilize each and every opportunity to spread your business with their high quality and outstanding promotional products.

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Promotional Giveaways Bring in Cash - Dynamite Promo

To be in the top ranking position in the global market you need to distinguish your company and its products from those of your competitors. Using a good marketing strategy is the right way forward. Tradeshow Giveaways and promotional giveaways are the latest trends in connecting with the potential customers and marketing companies such as Dynamite Promotional Products can help you reach out to the masses. Remember however, that these marketing techniques can work in your favor or against you if not executed in the right manner.

Criteria for Trade Show Giveaways

• Always select an item that will be light on your wallet but does not appear cheap. So make a budget and follow it.
• Select an item that is unique e.g. smart phone silicon wallets in vibrant colors.
• Have ample of stock.
• Remember to emboss your logo on the item.

Being part of a trade show can be a very profitable to you especially if you have the right marketing plan. The staff at Dynamite Promotional Products is dedicated and will help in selecting the right tradeshow giveaway; promotional giveaways that will make your companies advertising campaign successful.

Many customers may only come to your booth to collect the free items and therefore you will have to be selective in handing out certain giveaways e.g. a child is more interested in key rings or toys rather than coasters.

What happens after you hand out your promotional giveaways?

• Collect and give away business cards so that you can create a customer database for future promotions.
• Talk to your customers and lean about what brought them to your booth.
• Take photographs with customers at your booth. Don’t forget to show the giveaways and upload the pictures on your companies fan page.

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Use these pointers for your next promotional campaign and see the difference it makes to your profits.

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Know Little More About Personalized Mints

They say that the way to a man’s heart is through his stomach. Personalized Mints will definitely ensure this. Every time your customer takes a mint out of his pocket he will remember you. Your logo will follow your customer like a breath of fresh air. Dynamite Promotional Product will provide you with wide varieties of styles and colors for you to choose from. You get your happiness and customers love and we get the satisfaction by seeing smile on your face. And the bonus! The low prices we offer.


Wide Varieties of Styles and Designs

We have various designs and colors to choose from. All you need to do is personalize with your logo. Here are some samples.

• Car shaped Mint
• Candy box filled with skittles
• Truck Shaped Mint box

There are many others! All come in different colors which can be customized to your needs.

Our attractive customization options:

• Color: Our products come in multiple colors. All you need to do is select the color of your choice. The color options are so many that you will surely not be disappointed.
• Mix and Match: There is no need to select a single color for your bulk order. You can choose assorted colors and we will deliver them to you!
• Quantity Order: You can order any quantity as long as it meets the minimum quantity criterion for the given price break.
• Mint with no logo: Do you want a Personalized Mints with no logo? Yep that is also possible. We deliver what you seek.
• Free Sample: We will send you a free sample as well for your satisfaction. Taste the mint and order the rest.

Why you should choose us?

• Our Response time: Our response time is thirty minutes from the time you place your order. Can you beat that?
• Dedicate Service: Our friendly and expert staff will be by your side to see the end of your personalized mint.
• Bang on Delivery Dates: We can guarantee your order will be shipped on dot. Our system checks will ensure this.

Our goal is very clear. Your happiness, satisfaction and trust are what we strive for. Come and experience us!

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