Why giveaways and promo items must be part of your ad strategy

Anyone who's ever run a business knows it pays to advertise, but in the information age, what is the best way to ensure that your name and brand message cut through the clutter?

Over the years, the options for paid advertising have expanded greatly as new technologies evolved. Printing led to newspapers and magazine ads, the popularity of cars led to billboards, broadcast advances brought radio and television ads, fax machines brought fax blasts and the web brought internet and email ads, and, of course, that whole social media thing. The impact of any marketing method depends on how often an ad or brand message is seen or heard and how much attention the target audience is paying.

One of the most powerful methods of advertising is promotional products. According to a study by the Promotional Products Association International (PPAI), promotional products greatly improve the chances that recipients will remember your brand name and message. Also, 83% of consumers like receiving promotional products.

Beyond that the cost, per view, of a cap, shirt, pen or other promotional product is significantly lower than other forms of advertising because many branded items are in use -- continuing to market for you -- six months or more.

PPAI also released a great video that highlights the power of promotional products compared to other popular advertising mediums:

More advantages of advertising with promotional products:

• Flexible
• Tangible and long lasting
• Impact is easily measured
• High perceived value
• Complements target marketing
• Complements other advertising media

Big or small organizations benefit from promotional product use. Whether the items are given away or sold, the customer is reminded of your brand with each use of the promotional product. These items also make an impact on everyone else who sees the product in use.

One of the keys to promotional product marketing effectiveness is knowing the audience and integrating the program with other advertising efforts. Simply buying a few items doesn’t maximize your spending. A trusted promotional products company can provide easy solutions to make your promotional dollars go further.

For more information about the value of promotional products, read our Smart Paper "Money well spent: How promotional products generate returns."

Source :

http://www.yourbrandpartner.com/promo-insights/why-giveaways-and-promo-items-must-be-part-your-ad-strategy