Stand Out and Be unique with Cheap Personalized Pens

Gift giving have been long trending tradition and corporate culture - not only big industry and MNC’s but small start ups also follow this trend. Everyone loves gifts and with the holiday season fast approaching, many businesses start to plan to give corporate logo gifts that they can send to the current clients, prospect clients and related people. It’s kind of thank you to them, but more than thank you; it is proven a great strategy to...

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US Promotional Product Sales Up 4.4% Last Year

July 12, 2013 by MarketingCharts staff US promotional products industry revenues increased by 4.4% to $18.5 billion last year, per a new report [pdf] from Promotional Products Association International (PPAI). That marked the 3rd consecutive year of growth, as sales volume surpassed levels from 2008. Total online sales of promotional products continued to increase, growing by more than 20% to exceed $3.7 billion, or roughly 20% of total sales. Comparing...

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Why giveaways and promo items must be part of your ad strategy

Anyone who's ever run a business knows it pays to advertise, but in the information age, what is the best way to ensure that your name and brand message cut through the clutter? Over the years, the options for paid advertising have expanded greatly as new technologies evolved. Printing led to newspapers and magazine ads, the popularity of cars led to billboards, broadcast advances brought radio and television ads, fax machines brought fax blasts...

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Why Personalization of Products is Key to Success?

Nowadays, it is not unusual for young professionals to have several career options before they turn 30. But for being a marketer, you need to take clue and follow them. Now, the majority of high positioned marketers agreed that their role were changed within the next few years. But few experts know that to take risks and deal with it. They believe that for the bright future of marketing efforts, personalization rank top of the all things....

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