Stand Out and Be unique with Cheap Personalized Pens

Gift giving have been long trending tradition and corporate culture - not only big industry and MNC’s but small start ups also follow this trend.

Everyone loves gifts and with the holiday season fast approaching, many businesses start to plan to give corporate logo gifts that they can send to the current clients, prospect clients and related people. It’s kind of thank you to them, but more than thank you; it is proven a great strategy to keep business close to hand.

Many business prefer to give traditional gift only - gift basket, holiday plants etc, etc. But technology put the your business ahead the curve. New and new gifts are invented every day; some would succeed and some fails. But the culture still sticks to the Personalized pens - the traditional and most powerful corporate gift.

Why Personalized pens are in huge demand?

Pens make the world go around; everyone uses the pen day long. And pen preference are not same as other products, means people do not care what product they are using. People very choosy with the pen they are using; when they belongs to big industry, they have to take care regarding the pen they are using.

Someone needs a pen they will use the first one they find and carry on with it only. Some people really like to use personalized pen only. Personalize - imprinted his or her name on it. It stand out and impress the clients easily. It it really something unique and great corporate gift ever.

If you really want to impress your current clients and potential clients, you should invest in Cheap personalized pen offers by Dynamite Promo. Pens are most standard writing tool but making it personalize pen for your clients gives lasting impression on their mind. We believe that, personalized pen is a fire way to ensure the exposure.

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US Promotional Product Sales Up 4.4% Last Year

July 12, 2013 by MarketingCharts staff

US promotional products industry revenues increased by 4.4% to $18.5 billion last year, per a new report [pdf] from Promotional Products Association International (PPAI). That marked the 3rd consecutive year of growth, as sales volume surpassed levels from 2008. Total online sales of promotional products continued to increase, growing by more than 20% to exceed $3.7 billion, or roughly 20% of total sales.

Comparing that $18.5 billion in sales to some mass media ad revenues in the US: it’s larger than radio ($16.1 billion) last year, though trails newspapers ($22.8 billion), judging by recent market size estimates released by PwC.

Returning to the PPAI study, an examination of 2012 sales by product category reveals that the biggest sellers were:

• Wearables (such as T-shirts, golf shirts, caps, jackets), at 28.9% share of total product sales;
• Bags (8.7%); 
• Writing instruments (8.6%); and 
• Drinkware (7.1%).

It seems as though distributors are largely getting the mix right, as wearables and writing instruments are the most commonly recalled promotional product categories by consumers, according to an earlier study by PPAI.

Other Findings:

The breakdown of sales by program category shows business gifts as the top single category (10.8% of sales), followed by brand awareness (8.8%) and trade shows (8.1%).

Larger distributors (more than $2.5 million) saw their sales volume grow by 7.8% last year.

About the Data: Approximately 25,000 promotional products distributors companies are surveyed by researchers at Relevant Insights, LLC, the University of Nevada and Glenrich Business Studies. A point estimate (mean) is derived and multiplied by the number of small distributor companies (22,105). To prevent distortion, a census of the larger distributor companies is conducted and the sum of their sales is added to the sales volume of the smaller distributor companies to arrive at the sales estimate for the entire industry.

Source : http://www.marketingcharts.com/wp/traditional/us-promotional-product-sales-up-4-4-last-year-34944/

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Why giveaways and promo items must be part of your ad strategy

Anyone who's ever run a business knows it pays to advertise, but in the information age, what is the best way to ensure that your name and brand message cut through the clutter?

Over the years, the options for paid advertising have expanded greatly as new technologies evolved. Printing led to newspapers and magazine ads, the popularity of cars led to billboards, broadcast advances brought radio and television ads, fax machines brought fax blasts and the web brought internet and email ads, and, of course, that whole social media thing. The impact of any marketing method depends on how often an ad or brand message is seen or heard and how much attention the target audience is paying.

One of the most powerful methods of advertising is promotional products. According to a study by the Promotional Products Association International (PPAI), promotional products greatly improve the chances that recipients will remember your brand name and message. Also, 83% of consumers like receiving promotional products.

Beyond that the cost, per view, of a cap, shirt, pen or other promotional product is significantly lower than other forms of advertising because many branded items are in use -- continuing to market for you -- six months or more.

PPAI also released a great video that highlights the power of promotional products compared to other popular advertising mediums:

More advantages of advertising with promotional products:

• Flexible
• Tangible and long lasting
• Impact is easily measured
• High perceived value
• Complements target marketing
• Complements other advertising media

Big or small organizations benefit from promotional product use. Whether the items are given away or sold, the customer is reminded of your brand with each use of the promotional product. These items also make an impact on everyone else who sees the product in use.

One of the keys to promotional product marketing effectiveness is knowing the audience and integrating the program with other advertising efforts. Simply buying a few items doesn’t maximize your spending. A trusted promotional products company can provide easy solutions to make your promotional dollars go further.

For more information about the value of promotional products, read our Smart Paper "Money well spent: How promotional products generate returns."

Source :

http://www.yourbrandpartner.com/promo-insights/why-giveaways-and-promo-items-must-be-part-your-ad-strategy

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Why Personalization of Products is Key to Success?

Nowadays, it is not unusual for young professionals to have several career options before they turn 30. But for being a marketer, you need to take clue and follow them.

Now, the majority of high positioned marketers agreed that their role were changed within the next few years. But few experts know that to take risks and deal with it. They believe that for the bright future of marketing efforts, personalization rank top of the all things.

In other word, we only need marketing makeover, but take more risks; you can add creativity into your product personalization efforts. It will be the key to your success.

As a marketer, I believe the potential of today’s technology can help to achieve personalization in term of offline or online. Until we start taking risks and research on what we believe is actually possible or not, we will never get to our much needed reinvention.

Well, it is crucial in the era of the social web and economical system for marketers to make sure that they experience personalization offline, as well as they are always grounded with data. It’s very true that in marketing and advertising, businesses often place equal importance to online personalized products as well as offline to meet customer’s expectation and provide the same services across the marketing channels.

Its vast range of product can be personalized online as well as offline. Online shopping services are offer curate selection of products to purchase. But in the corporate world, customers are increasingly demanding more personalized products and services.

Personalized marketing becomes more prevalent and it’s about to starting a new era. Customers are excited with ads and classifieds. For example, the company offers personalized flashlights. People may find it quite interesting, but why? Personalization makes it more interesting. By infusing a personal touch as well as touch of technology into your marketing strategies, you can create the new trend.

To experience great product personalization, visit Dynamite Promo. We offer best personalized products and personalization services. To get more info, call us at (866) 788-5765 today.

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